Quick, off the top of your head – name a breakfast cereal that is not made by Kellogg's*. Tough? Here's an easier one: name the brand of cereal Canadians trust the most. Yes, there's really only ever been one answer and that's Kellogg's*.
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"Over 100 years ago, Kellogg's Corn Flakes* changed the way people round the world ate breakfast. Today, Kellogg Canada continues to focus on bringing our best to you each morning." Andrew Loucks |
Canadians who voted Kellogg's* as their Most Trusted Brand rated "Offering a high quality product" as the most important brand attribute.
It's a brand with serious staying power, its cursive red K, an icon of our childhoods. And while it's true that Kellogg's* was founded over a hundred years ago, its success cannot simply be chalked up to longevity. What Kellogg's* has been delivering all these years with every box of cereal and every snack is consistent high quality, great tasting, wholesome food. We all know that we need to eat breakfast – it helps fuel the day. But over the years, as our lifestyles have changed and our ideas about nutrition and health have evolved, how has Kellogg's kept up? By continuing to make breakfast cereals delicious and nutritious. By remaining accountable on everything from product quality and food safety to truthful and transparent marketing. By developing Mission Nutrition*, a program that engages students in learning activities about healthy eating, physical activity and positive self-esteem. And by staying true to its roots – the best to you each morning…
* © 2011, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.
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