If ice cubes look threatening to you, or if hot coffee makes you recoil, then no doubt you know Sensodyne, the toothpaste that Canadians trust more than any other brand for the relief of their sensitive teeth.

"Anyone with sensitive teeth knows that the Sensodyne brand is synonymous with elief. It's simple: dentists and hygienists trust sensodyne enough to recommend our product to their patients every day."

Sharon Ruston
Sr. Brand Manager, Sensodyne

How does Sensodyne succeed in helping save so many of us from those sudden daggers of shooting pain? It's rock solid science. With over fifty years of research and development, Sensodyne is a brand that quite simply delivers on its promises.

Made by GlaxoSmithKline, one of the world's leading research-based pharmaceutical companies, the Sensodyne brand was built on the recommendations of dental professionals. No surprise then that Sensodyne is the toothpaste that dentists themselves recommend the most to treat and manage dentin hypersensitivity. And as a result of constant product innovation, Sensodyne has us covered by relieving pain and providing younger users with a sensitivity toothpaste that freshens breath and whitens their teeth with brushing. It's a trifecta of expertly endorsed smiles built on the efficacy of a product that works. Now that's a brand you can trust.