When it comes to the environment, Toyota understands that we all want to do our part, no matter how small, to keep the air clean, to protect the planet, to fight climate change.

"Toyota is the bestselling hybrid brand in Canada, but we continue to push the boundaries of sustainable mobility technology, including with the Prius Plug-in Hybrid, as we fulfill our commitment to offer a hybrid in every segment in which we compete by 2020." Stephen Beatty Managing Director, Toyota Canada Inc.

So when Canadians were asked what hybrid car company they trust above all others, they said Toyota. Why? Because Toyota is doing its part, too. Toyota is constantly examining its products, business strategies and daily operations and setting goals for its own environmental improvement. And then, of course, there are the vehicles themselves. This year, Canadians will see the expansion of the Prius into a family of vehicles with the launch of the Prius v and, in 2012, a compact urban hybrid model inspired by the Prius c Concept. With the Prius Plug-in Hybrid in Canadian test trials, Toyota continues to advance sustainable mobility they continue to deliver on their commitment to offer a hybrid in every segment they compete by 2020. As the best-selling hybrid brand in Canada, Toyota knows that without advanced environmental technology, no car company will retain Canadians' trust.