Toyota listens to its customers—and that simple fact just might be why this year Canadians trust Toyota more than any other passenger car brand in the country.

"Canadians trust Toyota for safe, quality, long-lasting vehicles with strong resale values. After all, more than 80 per cent of Toyotas sold over the past 20 years are still on the road today. We stay focused on our customers, looking for new and meaningful ways to connect, because we know that Toyota is the trusted choice for Canadians in search of a vehicle to travel with them through life's milestones." Stephen Beatty Managing Director, Toyota Canada Inc.

And listening to its customers what is Toyota hearing? It hears that Canadians want well-priced, top-quality vehicles that they can drive and drive and drive—and then re-sell (at a good price)! Which must be why an astonishing four million Toyotas have been sold in Canada to date. It hears that Canadians want new and innovative product choices. Sure enough, Toyota is rolling out several new models this year in Canada. And it hears that Canadians want sustainable vehicles. Committed to delivering sustainable, quality-built and well-priced vehicles, Toyota offers the most fuel efficient passenger car fleet in Canada. Toyota hears that Canadians want safety as standard, so Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every new 2011 vehicle.